Dan Bachmann
Photography+
Modern times. Primal instinct.

Colourlure

We evolved to see colour to help us survive in the wild.

In the environments we create today, colourful exteriors lead us to wanting to know more, but not knowing why.

We are lured by our curiousity.

This is in advertising, smart phone technology and how we present outselves as individuals.

Being lured to survive or lured as prey are the same in everyway but the outcome.


This series touches on the subconscious impact of colour. It is the same model, but the colour changes the way we relate to the set. This happens without effort or ability for us to control our mind; yet it is difficult to articulate the differences we feel from ancient instinct.

I didn't think of myself as being instinctively drawn to spending time glued to my phone. A friend of mine thought the same, then saw his phone's report on how much he spent browsing. He read about turning the colour off to see if it made an impact.

I gave it a try and after one week, my time looking at a phone was cut in half! Also turning the colour back on after the experiment, my phone use increased, but only gradually over the coming weeks.

Some images first seen in Feroce magazine @ferocemagazine

Model, MUA & editing collaborator: Tooby @matorosarii

Accessories: Akaneiro @akaneiro.accessory
Dresses: Matorosari @matorosari
Suit & Shoes: Zara @zara